Denise Nelson

Denise is a clarifier, a connector, and a researcher. She brings her love for asking “why” to the front end of innovation, where she has spent 24 years helping BigCos develop consumer-driven products, brands, and services, first at Kimberly-Clark, then on her own as an independent innovation consultant. Her wide range of experience in the CPG, health and fitness, banking, and non-profit industries has equipped her to effectively lead learning plans and translate insights into marketable solutions for BigCos. She is energized by unraveling complex consumer problems — bringing clarity to vague questions, making connections across pieces of information, and creating research strategies based on the bigger picture. The more intertwined the ball of consumer yarn, the more fun it is for Denise to unravel!