Charles (Chuck) Raup leads Hershey’s flagship U.S. business including core confection, expanding portfolio across snacking and the marketing, sales and go-to-market teams. He is responsible for driving accelerated, sustainable growth for the company across traditional and digital channels, balancing top- and bottom-line in the short and long term.
Raup has broad experience leading snacking operations across candy, mint and gum. He has served in increasing roles of responsibility throughout his 10-year service with the company, most recently leading the turnaround of the core U.S. business. Before that, he was Vice President/General Manager, Mexico, improving its operations and performance.
Raup joined Hershey in 2009 after 13 years at Kraft Foods. He served seven years in the United States Navy as a Surface Warfare Officer.
He has a Master of Business Administration degree from the University of North Carolina at Chapel Hill and a Bachelor’s degree in business from Penn State University.
Raup is an active member of Horizons for Youth, an organization that provides scholarships, mentoring and enrichment programs for children in low-resource areas of Chicago.
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