Rachel Bachman Lurz

Rachel Bachman Lurz currently serves as the Manager of Category Strategy & Analytics at The Hershey Company since April 2024. Prior to this role, Rachel held positions as Brand Manager at Nova Naturals and Steaz - The Healthy Beverage Company, along with experience as a Marketing Insights Coordinator and Retail Sales Analyst at Clemens Food Group. Earlier in Rachel's career, roles included Strength and Conditioning Supervisor and Teacher's Aide at Susquehanna University. Rachel also completed a Retail Channel Management Internship at Clemens Food Group and worked as a Cashier at Kohler Farms. Rachel earned a Bachelor of Science degree in Marketing with a minor in Public Relations from Susquehanna University in 2016.