Vinny Rinaldi

Vinny Rinaldi is an experienced executive in media, analytics, and digital marketing, currently serving as the Head of Media & Analytics at The Hershey Company, where responsibilities include managing a team of 35 and overseeing a media strategy with a budget of approximately $450M. Prior to this role, Vinny held leadership positions at GroupM, Amazon, and The Hershey Company, focusing on investment strategies, programmatic partnerships, and digital media planning, and optimized significant budgets across multiple brands. With a solid foundation in performance marketing and technology integration, Vinny has successfully driven substantial growth and ROI for various organizations, including overseeing high-stakes partnerships with major media platforms and agencies throughout a progressive career that began in advertising and marketing. Vinny holds a Bachelor of Science in Business Management with a focus on Marketing from Utica University.