Bárbara López García

Bárbara López García is the current Chief Product Officer at The Hotels Network. Bárbara has previous experience working as the Head of Experience at BIMBA Y LOLA, and as the Product Director at STAY.

García worked directly with the board on the digital strategy while at BIMBA Y LOLA, and was responsible for setting up and hiring the team of UX-UI, Front-End Devs, POs and CRO. Bárbara led the main e-comm project to improve user experience and brand position, and introduced CRO methodology to the company.

At STAY, García worked side by side with the CEO and founders on the B2B Product Strategy & Organization Chart. Bárbara was responsible for defining hotels that were targeted, features that were trusted, pricing and how STAY helped hotels with final user acquisition. Bárbara also introduced Agile with success, built a culture of user-centred Development and data usage, and created the Product Team from scratch.

Bárbara López García has a Master's in Marketing and Digital Business from the Universitat Autònoma de Barcelona, a Bachelor's in Advertising and Public Relations from Complot Escuela de Creatividad, a Bachelor's in Advertising and Public Relations from Universidad Pontificia de Salamanca, and a Bachelor's in Public Relations, Advertising, and Applied Communication from Blanquerna - Universitat Ramon Llull. Bárbara also has a degree in Scienze della Comunicazione from Sapienza Università di Roma and a Master's in Autoliderazgo y Gestión de Grupos from Universitat de Barcelona. In addition, they have certification from UXER SCHOOL in USER RESEARCH, lidenica in LIDERAZGO BLUEPRINT, and Institut français in B1 LEVEL.

Javi Ferrándiz - Head of Product Design, Mar Castellano Rodriguez - Product Designer report to Bárbara López García. Bárbara López García reports to Juanjo Rodriguez, Founder. Bárbara López García works with Ivan Cintado - Director, APAC, Albert Pujol Torras - VP, Data Science, and Mercedes Blanco - VP, Strategic Partnerships.