Christine Su is the co-CEO (Brand) at The Lede Company. Prior to their current position, they served as the Senior Director of Global Communications for Converse from May 2013 to April 2018. Christine was also the Lifestyle Brand Category Manager for adidas originals from December 2008 to December 2010, where they were responsible for researching, writing, and presenting comprehensive added-value programs for a 10-person national sales staff.
During their time at adidas originals, they also managed multi-million dollar integrated marketing programs, national promotional tours, and experiential events for clients such as Toyota, adidas, Skyy Vodka, and DKNY. In addition, they produced weekly segments for the Complex Media Network, including behind-the-scenes cover shoots, event b-rolls, client videos, and an MTV pilot.
Some of their accomplishments include contributing to the launch of one of the first men’s lifestyle magazines founded by Marc Ecko and orchestrating the launch of the first Complex retail store in New York.
Christine Su attended Brooklyn Technical H.S. for their bachelors degree in marketing and economics. Christine then went on to attend New York University for their B.A.
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