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Craig O'Flaherty

Senior Brand Manager at LEGO

Craig O'Flaherty is an accomplished marketing professional with extensive experience in brand management and strategic development across multiple industries, including consumer goods and beverages. Currently serving as Senior Brand Manager at the LEGO Group, Craig plays a key role in shaping marketing strategies and successfully driving brand performance. Previously, at Ferrero, Craig managed the Kinder Bueno brand with a significant budget and P&L, achieving over 5% annual growth. Craig has also held leadership positions at MRM Global and Diageo, where innovative strategies and team development were prioritized. With an MBA from Northwestern University and a strong educational background, Craig has consistently demonstrated a commitment to driving brand growth and market share in competitive environments.

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