Ruxandra Niculae

Ruxandra Niculae currently serves as Group Head of Performance Marketing at Mediaplus Group and Team Lead for Central Performance Marketing at BMW Group, roles held since July 2021. Concurrently, Ruxandra leads Performance Marketing at THE MARCOM ENGINE. Previously, Ruxandra was Performance Marketing Manager at Experteer, managing diverse marketing campaigns across multiple markets including the US, Germany, and the UK. Prior experience includes professional online marketing roles at zooplus, vidaXL, and DEJA Blu Marketing, focusing on affiliate marketing, SEO, and team development. Ruxandra holds multiple degrees from Academia de Studii Economice din București, including a Master's in Online Marketing and Business Administration.