Adam Luhrs

Adam Luhrs is an accomplished professional with extensive experience in business development and sales within the motorcycle industry. Currently serving as the Director of Business Development at The Motorcycle Company since January 2019, Adam consults for nationwide Business Development Centers, focusing on team building and training. Prior to this role, Adam held various positions at Avalanche Harley Davidson, culminating as the Regional Internet Sales Director, where responsibilities included leading three BDC teams and achieving a significant portion of monthly sales. Adam also served as the Rider Training Director at G-FORCE POWERSPORTS LLC, overseeing the Rider Training Program and managing sales and marketing initiatives. Adam's career began in sales at Sun Enterprises, where Adam engaged customers in the sales process for motorcycles and other recreational vehicles.