Jennifer Bayer

Jennifer Bayer is an accomplished marketing professional with extensive experience in the racing industry. Currently serving as the Director of Marketing for NYRA Bets at The New York Racing Association since March 2017, Jennifer leads a team focused on exceeding customer registration and activation KPIs through strategic marketing campaigns. Prior roles include Senior Marketing Manager at NYRA Bets, Digital Marketing Manager at Daily Racing Form, and ADW Marketing Coordinator at Keeneland Association, where Jennifer developed and executed digital strategies, managed customer retention efforts, and led marketing initiatives across various platforms. A holder of a Bachelor of Science in Mass Communications from the University of Evansville and an Equine Business Certificate from the University of Louisville, Jennifer combines a strong educational background with practical experience in marketing coordination, project management, and team leadership.