Chris Dootson

Chris Dootson is an experienced professional in analytics and insights, currently self-employed and serving as a partner at The Partnering Group, where the focus is on enhancing capabilities in major consumer packaged goods (CPG) companies. Previous roles include Director of Analytics and Insights for Europe and Africa at PepsiCo, Client Partner at Fractal Analytics, and Senior Director of Global Analytics at Kimberly-Clark. Dootson has a robust background in developing analytical frameworks and strategies that drive marketing effectiveness, revenue management, and capability enhancement across various global markets. Prior experience at Kellogg Company and IRI Infoscan further solidified expertise in category management, trade strategy, and analytics, making Chris Dootson a key contributor in the business analytics field.