Portia Shaw

Founder at The POP Group

Portia Shaw is a seasoned professional in the fashion, beauty, and lifestyle industries, currently serving as Co-Founder of The IN-HOUSE Group since June 2022. The IN-HOUSE Group provides a curated platform for Stylists and Editors to access collections and request garments for editorial and influencer placements. Previously, Portia founded The POP Group in August 2011, a creative communications agency with a distinctive selection of innovative brands in London and Los Angeles. Portia has also held significant roles in PR, including Head of Fashion at Blow PR from August 2007 to August 2011, and as a JAE at Goodley Bullen PR Ltd from August 2006 to August 2007. Portia's foundational education was completed at Beaconsfield Secondary School.

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