Karine Pepin

Karine Pepin is a seasoned professional in the research industry, currently serving as Co-Founder of The Research Heads since February 2024, a flexible qualitative and quantitative research agency that helps brands transform insights into impactful research assets. Previously, Karine held multiple roles at 2CV from April 2009 to January 2024, including SVP, Head of Quant and Co-Head of the US office, and Vice President. Additionally, Karine was a member of the Global Leadership Team at Digital Technology Advisory Group from January 2023 to January 2024, contributing to the enterprise's growth strategy. Karine's earlier experience includes positions at TNS, the Department of National Defence, the National Aboriginal Health Organization, PwC, and Ottawa Tourism and Convention Authority. Karine holds a Master's degree and a Bachelor's degree in Sociology from Carleton University, as well as a Certificate in Principles of Marketing Research from the University of Georgia - Terry College of Business.