Bill Sunagel

As Marketing and Communications Director, Bill Sunagel is responsible for developing and executing all of TRA’s communication and marketing initiatives. Bill plays a vital role in the development of TRA’s short and long term marketing strategies, aligned across all departments and phases of the business. Bill is also accountable for positioning TRA’s growth strategy, cultivating opportunities in new and existing customer markets, and growing demand for TRA’s products/services. In addition, Bill oversees TRA’s multi-channel marketing plan for sales support, customer acquisition, customer retention, customer loyalty, PR, web management and lead generation. Furthermore, he will ensure the TRA brand is communicated clearly and consistently by TRA associates to our clients and partners.

Bill has 19 plus years of B-2-B and B-2-C marketing experience; with various positions including Marketing Director, Internet Marketing (SEM), Graphic Design and Public Relations. Bill has unique combination of creativity and analytical skills with the ability to assess both vantage points to create desirable solutions. Bill holds a Bachelor’s degree in Communication with emphasis in Public Relations from Marian University in Fond du Lac, WI.