Andrew Sykes

Andrew Sykes is a seasoned professional in strategic marketing and brand management, currently serving as Senior Marketing Manager at The Rider Firm since January 2022, where responsibilities include executing marketing strategies and cultivating relationships with media and influencers within the cycling industry. Prior experience includes roles as Brand and Marketing Manager for Hunt MTB and Privateer Bikes, and Commercial Partnerships Manager for the Commencal Vee UCI DH Team, focusing on strategic partnerships and sponsorship agreements. Andrew also held various editorial and technical roles at Singletrack Magazine, contributing to content creation and product reviews, and founded multiple technology news websites, including GizChina.com and its international counterparts. Early career highlights include positions with Meizu as an Overseas Digital Strategist and with ELEPHONE Communication Tech. Co. as an International Marketing Specialist.