Emma Whyman

Emma Whyman is an experienced Ecommerce and marketing professional with a robust background in digital sales and customer journey management. Currently serving as the Ecommerce & Customer Journey Director at The Rider Firm since March 2020, Emma has previously held various positions in ecommerce leadership, including roles at Mother Digital and The Book People Ltd, where responsibilities encompassed digital strategy, acquisition and retention management, and cross-channel integration. Emma's career commenced in sales at Reed Elsevier and included significant roles in publishing, where Emma established ecommerce divisions and managed key accounts. Emma holds a Bachelor of Arts in Humanities from the University of the West of England.