Brian Ireland

Brian Ireland currently serves as the Chief Merchandising Officer at The Ridge since April 2023. Prior to this role, Brian worked at Chubbies Shorts as the Director of Merchandising from January 2022 to April 2023. Brian has extensive experience in product and merchandising management, having held the position of Director of Product & Merchandising for North America at Fjällräven North America from October 2015 to January 2022, where responsibilities included overseeing buying, planning, and merchandising across various channels. Earlier in Brian's career, roles included Sr. Merchandise Manager at Rip Curl from September 2011 to October 2015 and various positions related to product management and retail buying.