Alex S. Furrer

Alex S. Furrer is an accomplished hospitality professional with extensive experience in hotel management, currently serving as General Manager at The Setai, Miami Beach since November 2010. Furrer has held multiple leadership roles within The Setai, including Resident Manager and Director of Rooms, showcasing a strong background with luxury hotels. Previous experience includes Front Office Manager at Eden au Lac in Zurich and Sales Manager positions with the Victoria Jungfrau Collection and Palace Luzern. Furrer began the career trajectory with roles at Eden au Lac and Hotel zum Storchen, Zurich, after gaining project management experience at Logistik Service Center GmbH and UBS AG. Educational qualifications include a General Managers Program from Cornell University and a focus on Hotel Management and Leadership from Belvoirpark HF, Switzerland.