Viviana Beckford

Viviana Beckford is a skilled professional with a diverse background in theater and customer service. Currently serving as a Brand Ambassador at The Museum of Broadway and a Retail Associate at Panera Bread, Viviana also holds the position of Visitor Experience Associate at The Shed (NY) since May 2023. Previous experience includes coordinating opening night receptions for the Ithaca College School of Music, Theatre and Dance, where responsibilities involved developing sophisticated reception plans and managing budgets. Additionally, Viviana served as a Front of House Assistant and Social Media Manager at the same institution, leading social media efforts that resulted in a 300% increase in engagement. Earlier roles include Concessions Manager and Ice Cream Server, all while pursuing a Bachelor of Science in Theatre/Theatre Arts Management at Ithaca College, expected to graduate in May 2026.