Chris Dillard

Category Manager - Tobacco at SPINX

Chris Dillard is an experienced professional in category management and sales, currently serving as the Category Manager for Tobacco at SPINX since August 2019. Dillard oversees sales and gross profit budgets and manages promotional planning and analysis. Previously, Dillard worked as a Territory Sales Manager at Altria, managing sales volume across 114 accounts and handling significant contracts with major tobacco brands. Earlier experience at The Spinx Co. included roles as Loyalty Program Manager, where Dillard launched the Spinx Xtras Loyalty Card program, and Manager of Petroleum Procurement, overseeing fuel supply operations. Dillard began the career at BI-LO, LLC as a Senior Customer Research Analyst, providing CRM support and consumer insights. Educational qualifications include a BS in Marketing and a Bachelor of Business Administration in Marketing Management, both from the University of South Carolina.

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