Lettie MacAsieb

Lettie Macasieb is an experienced professional in digital marketing and customer experience, currently serving as the Digital Experience Senior Manager at The Star Entertainment Group since April 2016. Lettie has a proven track record in enhancing digital customer experiences and leading marketing strategies for loyalty programs across multiple platforms, having previously held roles such as Loyalty Brand Digital Manager and Executive within the same organization. Prior to this, Lettie navigated various account and project management roles at several agencies, including as Senior Account Director at chemistri and Freelancer as an Account Director and Digital Producer. Lettie's diverse background includes project management in experiential marketing and proficiency in integrated marketing strategies across both digital and traditional channels, supported by formal education in business studies, marketing, and information technology.