Abigail Oberholtzer

Abigail Oberholtzer, MBA has a diverse work experience in the field of marketing. Abigail has held various roles in different companies, with their most recent position being the Director of Marketing at The Stow Company. In this role, Abigail was responsible for driving the success of the company's marketing programs across multiple divisions. Abigail developed sustainable strategies to capture demand, expand the customer base, and increase market share. Abigail also oversaw functional areas such as CRM, Digital Marketing, Customer Acquisition, Brand Marketing, Marketing Communications, and Product Marketing.

Prior to their role at The Stow Company, Abigail worked as a Marketing Manager, where they provided leadership in creating annual marketing plans for direct-to-consumer and e-commerce channels. Abigail also acted as a subject matter expert in marketing automation and CRM. Before that, Abigail served as a Digital Marketing Strategist at The Stow Company, where they planned and executed lead-to-revenue marketing strategies for the company's Direct-to-Consumer brands.

Abigail's previous experiences include working as a Digital Marketing Specialist at Baudville, a Digital Content Coordinator at Glatfelter Insurance Group, and a Digital Marketing Consultant at Capital Blue Cross. Abigail also gained experience as a Search Engine Marketing Intern at Tower Marketing.

Overall, Abigail Oberholtzer, MBA has demonstrated a strong background in marketing and has consistently contributed to the success of the companies they have worked for.

Abigail Oberholtzer, MBA, completed their Bachelor of Arts (B.A.) degree in Public Relations at Asbury University. Following this, they pursued further education and is currently enrolled at Michigan State University - Eli Broad College of Business, where they are expected to complete their Executive MBA in the years 2021-2023.