Bruce Willard

Bruce Willard is a seasoned entrepreneur and business leader with extensive experience in various industries. As the founder and chairman of Blue Highways since 2001, Bruce oversees the holding company and its subsidiaries, including Carbon to Cobalt and 32 Bar Blues, the latter of which Bruce also founded in December 2011. Previous ventures include ownership of Sundance Catalog and Athleta, as well as founding Quickfeat International and The Territory Ahead. Bruce served as CEO and chairman of Sundance Holdings Group from 2001 to 2004 and has held positions such as world sourcing at Esprit and product manager for men's clothing at LL Bean. Bruce holds a Bachelor of Arts in American Literature from Middlebury College and a Master of Fine Arts in Poetry and Literature from Bennington College, complemented by an early education in literature at Lawrenceville School.