Paula Bacariza Perez

Paula Bacariza Perez is an accomplished professional with extensive experience in the advertising and technology sectors. Currently serving as the EMEA General Manager, Data & Strategy at The Trade Desk since July 2024, Paula has previously held significant roles including EMEA Head of AdTech Business Development and lead on the EU AdTech Consultancy Program at Amazon from May 2020 to July 2024. Prior to Amazon, Paula was with Xandr as EU Head of AdTech Business Development, and before that, roles at AppNexus included Senior Client Partnerships Director and Client Partnerships Director for EMEA. With a strong foundation in business development, having held positions such as Director of Marketplace Development at Rockabox and various roles at News International, Paula's career commenced in digital sales roles at companies like Addvantage Media and Adlink. Paula holds a Bachelor's degree in Advertising from CENP, attained from 2001 to 2003.