Erik Lafferty

Shakeea T. Smith, Education Director at The UC Theatre

Erik Lafferty is an experienced marketing professional currently serving as the Marketing Manager at The UC Theatre since October 2022, where responsibilities include managing social media, email and advertising campaigns, and supporting show promotions. Prior to this role, Erik worked at 1015 Folsom in the Box Office from February 2022 to May 2023. Erik also contributed to KZSC Santa Cruz from May 2019 to June 2022, initially as the Volunteer Coordinator, where facilitation of volunteer opportunities and outreach programs for recruitment were key tasks, and later as the Promotions Director, overseeing the Promotions Committee and collaborating with local venues to facilitate ticket giveaways and co-sponsored events.

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