Simon Dent

Simon Dent is a seasoned professional with extensive experience in the sports, business, and mentorship sectors. As the Founder of HERO and The Urban Journal, Simon is actively involved in promoting sport, culture, lifestyle, and business initiatives. Current investment roles include supporting Urban Legend Doughnuts and PALMARÁE Gin, both focused on innovative product offerings. Simon served as Director at the British Sports Museum, a leading retail and auction organizer for sports memorabilia, and has a history of founding agencies like Dark Horses, representing major clients such as Nissan and TikTok. Previous roles include Non-Executive Director at Irwin Mitchell and Business Director at BBH London, alongside being a Sports Agent and Managing Director at Simon Dent Management. Simon holds a law degree from the University of Kent.