Lori Patterson has extensive experience in the fitness industry, currently serving as CEO of VicteliB since April 2006, where VicteliB successfully launched Boot Camp Challenge® across the United States. As the creator of Boot Camp Challenge® since October 2001, Lori has also been a Global Ambassador for The Women in Fitness Association since January 2018. Previous roles include co-owner of Midwest Fitness Consulting, LLC, where Lori developed and implemented fitness and wellness programs from October 2000 to January 2016, and Group Exercise Director at Club Fitness and Power House Gyms, managing instructors and program development. Lori began a career in the United States Army as a Command Assistant from August 1985 to April 1988 and holds a BA in Mass Communications from the University of South Florida.
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