Carlos Grande is an experienced editorial professional with a focus on marketing content and effectiveness. Currently serving as Editor at The Creative Industries and Effectiveness Editor at the Institute of Practitioners in Advertising since 2013, Carlos ensures high-quality content creation and publication for the marketing community. Previously, Carlos was Editorial Director at Warc, managing a global marketing knowledge service and leading an editorial team. Carlos's career began at the Financial Times in various roles, including Marketing Correspondent and Editor of Creative Business, and spans back to 1994 as a trainee reporter at Western Morning News. Carlos holds a BA Hons in English from University College Oxford.
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