Graeme Griffiths Mipa

Graeme Griffiths MIPA is an accomplished research professional with extensive experience in the advertising and media sectors. Currently serving as the Associate Director of Research and Head of Research at the IPA (Institute of Practitioners in Advertising) since September 2018, Graeme previously held the role of Research Director at Ipsos from January 2016 to September 2018, advising on significant industry contracts such as RAJAR and BARB. Prior experience includes serving as BARB Services Director at Kantar Media, where Graeme managed the recruitment of the BARB Television Viewing panel, and various leadership roles at TNS and RONIN Corporation, where project management and client engagement were key responsibilities. Graeme's foundational career began in hospitality, initially working in food and beverage management and progressing into culinary roles. Graduating with a BSc in Psychology from the University of Hertfordshire, Graeme continues to leverage a diverse skill set in market research and analytics.