Louise Hayward

Louise Hayward is an accomplished professional in the advertising industry, currently serving as a Committee Member for the Client Relationship Group at the Institute of Practitioners in Advertising since January 2019. Previously, Louise held the position of Chief Executive Officer at NOW from February 2022 to July 2024, and was the Client Managing Director and Director of Account Management at ENGINE UK from January 2018 to February 2022. Louise has significant experience from WCRS, where tenure from May 2014 to January 2018 as Managing Partner contributed to the agency's growth to the fourth largest in the industry. Louise's career also includes key roles at AMV BBDO, where experience spanned from October 2003 to April 2014, and early career development at Bates UK as a Graduate Trainee. Educational qualifications include an MBA Essentials from The London School of Economics and a Bachelor of Science in Management (Marketing) from The University of Manchester. Additionally, Louise has contributed as a Student Mentor for NABS, supporting entry-level talent in the advertising sector.