Lauren Lieser has a diverse work experience spanning over several years. Lauren is currently working as a Social Media Manager at Thelma's Treats since March 2022. Prior to this, they worked at JPMorgan Chase & Co. as a VP, Organic Media Strategy from August 2021 to March 2022.
Before their role at JPMorgan Chase & Co., Lauren held the position of AVP, Social Media Manager at Huntington National Bank from January 2019 to August 2021. During their time at Huntington, they played a crucial role in developing and executing the bank's social media strategy, focusing on brand growth and customer acquisition. Lauren collaborated with multiple segments and served as the in-house social media expert.
Lauren has also worked at Nationwide in various roles. From January 2018 to January 2019, they served as a Consultant, Digital Marketing Strategy, where they provided subject matter expertise and thought leadership to support the company's strategic priorities. Lauren acted as a liaison to increase internal alignment and efficiency across teams.
Prior to their role as a Consultant, Lauren worked as a Specialist, Social Media at Nationwide. In this position from December 2015 to January 2018, they supported the company's social selling program, assisting insurance agents in establishing and maintaining a strong social media presence. Lauren also developed and executed social media strategies aligned with marketing goals and provided performance analysis reports.
Before becoming a Specialist, Lauren held the role of Social Media Analyst from December 2013 to December 2015, where they launched Nationwide's first social listening program. Lauren monitored and analyzed real-time conversations and delivered actionable insights. Additionally, they served as a Digital Marketing Intern at Nationwide, contributing to industry research, content creation, and internal communications coordination.
Lauren's early career included roles at Ohio State Athletics, where they were a Gameday Social Media Assistant from August 2013 to March 2014. Lauren engaged with fans and managed social media accounts during home games.
Lauren also worked at The Ohio State University as a Media Relations Intern from May 2013 to June 2013, contributing to news research and distribution. Lauren further gained experience as an Assistant Multimedia Editor for The Lantern, Ohio State's student newspaper, from August 2012 to April 2013.
In addition, Lauren worked as a Student Assistant for the Big Ten Network, shooting and editing footage for Ohio State athletic events, from January 2012 to May 2013. Lauren also interned at WBNS-TV and WCMH-TV, where they gained experience in video production and news reporting.
Furthermore, Lauren had a promotions internship at Radio One, assisting in running promotional events for various radio stations from March 2012 to August 2012.
Overall, Lauren Lieser has a strong background in social media management, digital marketing strategy, and media relations gained through their extensive work experience in a variety of industries.
Lauren Lieser attended The Ohio State University from 2009 to 2013, where they earned a Bachelor of Arts (B.A.) degree in Journalism.
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