Paola Potenza

Paola Potenza is a seasoned marketing professional with extensive experience in the pharmaceutical and healthcare sectors. Currently serving as the Senior Global Brand Manager at Theramex, Paola manages the global brand strategies for osteoporosis. Prior career roles include Product Manager at Takeda, where responsibilities encompassed pre-launch activities for a sleep-inducing medication and strategic P&L management, as well as significant contributions to the marketing and strategic planning processes. At Shire, Paola provided key support for rare disease marketing initiatives, leading projects for Fabry disease treatments. Previous experience also includes marketing roles at Novo Nordisk and Novartis, with educational credentials in Publicity, Advertising, and Marketing from Universidade Presbiteriana Mackenzie.