Miri Patrenko Laufer 💛💙

Miri Patrenko Laufer has worked in the marketing and creative industry since 2008. Miri began their career at TBWA as an Art Director, then worked at Saatchi & Saatchi as a Creative Director for Fashion and Beauty. In 2012, Miri worked as a Creative Consultant for various leading agencies and brands in New York, such as Laura Mercier, RèVive, Avon, Olay, Century 21, Godiva, Colgate-Palmolive, and IT Cosmetics. In 2014, they became the Senior Digital Creative Lead at IT Cosmetics, which was later acquired by L'Oréal for $1.2 billion. In 2017, Miri became the Global Brand and eCommerce Director at GA-DE Cosmetics. In 2018, they worked as a Consultant for eCommerce and Business Development at Aviva Zilberman. In 2019, they became the eCommerce Product Marketing at Wix.com. In 2021, they became the Head of Marketing, DTC at myAir and the Head of DTC and Customer Experience at Theranica Bio-Electronics Ltd., where they are responsible for full-cycle consumer marketing for the Nerivio brand.

Miri Patrenko Laufer has a diverse educational background. Miri obtained a B.Des in Visual Communications - Advertising Major from Bezalel Academy of Art and Design between 2003 and 2007. In 2012, they completed the Omni-Channel Retail and Convergence Program at the Fashion Institute of Technology. Miri then went on to earn an MPS in Global Fashion Management from the same institution between 2013 and 2015. Additionally, they have obtained certifications in Digital Marketing from General Assembly (2015), E-Commerce from NYU School of Professional Studies (2014), and Google Analytics from LIXFIX Conversion Optimization Ltd. (2017).