Ayoub Merali

Ayoub Merali has a diverse work experience spanning multiple roles and companies. Ayoub is currently working at Think ABM since 2021, where they hold the position of Vice President - Client Strategy & Development. In this role, they are responsible for implementing competitive marketing strategies in the Middle East and APAC regions to maximize client revenue while controlling costs. Ayoub spearheads the identification of opportunities to strengthen clients' brands and improve their bottom lines.

Prior to their current role, Ayoub worked at ViacomCBS from 2011 to 2021. Ayoub started as a Telemarketing Agent and progressed through various roles including EMEA Quality Lead Checker, EMEA Team Leader, and EMEA Campaign Coordinator. Ayoub then served as EMEA Lead Generation Campaign Manager, where they created, executed, and optimized lead generation and marketing campaigns for UK and EMEA markets. Ayoub also led a team of campaign coordinators, team leads, and telemarketers while establishing strong relationships with the sales team.

In their most recent roles at ViacomCBS, Ayoub served as EMEA Senior Account Manager from 2017 to 2021. Ayoub leveraged their operations experience and industry knowledge to successfully transition into sales. Ayoub presented winning strategies to key clients, managed global planning responsibilities across EMEA, APAC, and US, and developed strong client relationships. Their efforts resulted in a 600% year-on-year sales uplift, exceeding company targets by 200%.

Overall, Ayoub Merali's work experience demonstrates their expertise in client strategy, development, sales, campaign management, and team leadership in the media industry.

Ayoub Merali completed their A levels in English Literature, Economics, and Geography at St Joseph's College from 2008 to 2010. Ayoub then pursued a degree in Business Management & Entrepreneurship at the University of Westminster, graduating with a 1st Class Honours Degree in 2013. Later, from 2015 to 2017, Ayoub attended UCL, where they obtained an MSc in International Management with a focus on International Business.