Pete Sharman

Pete Sharman is currently the Co-Founder and Co-CEO at THIS. Prior to THIS, Pete held positions at Coca-Cola, Chosen Bun, and Coca-Cola Enterprises. Pete has also been the Founder of Red Freddies.

Pete's experience in the commercial development field began when they started working with Coca-Cola in March 2011 as their Commercial Development Manager. In this role, Pete was responsible for the brand strategy of emerging brands such as Relentless, Glaceau Vitamin water, and Abbey Well Water. Pete was also in charge of developing insights and recommendations to present to senior business leaders in order to help them make informed decisions.

In September 2011, Pete left Coca-Cola to become a Business Development Executive for hotels at Coca-Cola Enterprises. Pete held this position until May 2012 when they left to co-found Chosen Bun.

Chosen Bun was the UK's first premium burger delivery restaurant and opened its first site on the Fulham Road in London in July 2013. Pete served as a co-founder until April 2016 when they left to pursue other ventures.

Most recently, Pete has been involved with Red Freddies, a company they founded in November 2010 and ran until June 2013. Pete is now back at Coca-Cola Enterprises as their Insights Executive, a position they have held since September 2009.

Pete Sharman has a Masters in Mechanical Engineering from The University of Nottingham, and a masters from Royal Grammar School - High Wycombe.