Alfie Calas

Alfie Calas has held various roles in the CRM field since 2015. In 2015, Alfie was an Events Operations Intern at Wiggle, followed by an Events Marketing Executive role in 2016. In 2017, Alfie was an Insight Executive at Wiggle, where they led long-term analytics projects to improve CRM effectiveness. In 2018, Alfie held two roles: a CRM Analyst at Liberty and a CRM Database Analyst at Unilever. In 2020, Alfie became the CRM Manager at Thought Clothing, where they built a two-year customer strategy with an aim to improve automated journeys, increase customer knowledge, reduce churn, and ensure rigorous GDPR/PECR compliancy. In 2021, Alfie took on the role of CRM Manager at thortful.

Alfie Calas obtained a Bachelor's Degree in International Hospitality & Events Management from Cardiff Metropolitan University between 2013 and 2016. Prior to this, they attended South Downs College between 2010 and 2012, studying Mathematics, Statistics, Economics, Accounts and Criminal Law. In addition, Alfie has obtained several certifications, including The Digital Garage Certificate Of Online Proficiency from Google in September 2016, Level 1 SAGE Accounting from City & Guilds in July 2012, and Level 2 Food Hygiene from the Royal Society for Public Health in November 2014.