Elizabeth Cordry Shaffer

CEO & Co-Founder at Thoughtful

Elizabeth Cordry Shaffer has a diverse work experience, starting with their current role as the CEO & Co-Founder of Thoughtful since March 2021. Prior to that, they were the Co-Founder & CEO of Masse, a company acquired by Ad.net in August 2020. At Masse, they oversaw the company's operations, with backing from NEA, Imaginary & Maveron.

Before their role at Masse, Shaffer held various positions at Jet.com, starting as an Associate Director of Product and later taking on roles such as Director of Product & Category Experience and Senior Director of Product. During their time at Jet, they focused on innovation and discovery, partnering with design and research teams to improve user experiences.

Shaffer also worked at Moda Operandi as the Director of Product, overseeing the launch of their iOS app, and previously served as the Director of Marketing, coordinating marketing strategies across various channels.

Elizabeth gained experience in the e-commerce industry as an Online Store Manager for YOOX Group, managing relationships and marketing strategies for online stores. Additionally, they worked in e-commerce development at rag & bone and as an Associate at Robert Burke Associates.

Overall, Shaffer has demonstrated their expertise in product management, marketing, strategy, and leadership throughout their career.

Elizabeth Cordry Shaffer attended the University of Oxford from 2005 to 2008, where they studied Politics, Philosophy, and Economics. The specific field of study within this degree is unknown.

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