Matthew Lee

Matthew Lee is a seasoned entrepreneur and marketing professional with extensive experience in commerce marketing. As the Founder of SMG, Threefold-Agency, Plan-Apps, and {Capture}, Matthew has pioneered connected commerce marketing and transformed the commerce media industry by leveraging data to enhance retail partnerships. Previously, in roles at dunnhumby including Sales Director and Commercial Director, Matthew played a pivotal role in developing targeted marketing programs for major non-food brands at Tesco, significantly improving coupon redemption rates. Matthew holds a BA(Hons) in Marketing with Economics from the University of Stirling and has furthered education at the University of Illinois Urbana-Champaign, alongside completing studies at Lancing College and Sompting Abbotts.