Daniel Kraus

Daniel Kraus is the current CEO at Threshold360. Prior to Threshold360, Kraus was the Vice President of Product at ShareIQ and the Chief Product Officer at Socialbakers.

Kraus is credited with successfully transforming Threshold360 from a seed-stage startup to a market-leading SaaS platform. Under Kraus' leadership, Threshold360 has expanded into Advertising, Healthcare, & Retail. Daniel has increased revenue over 50% per annum and grown the company to become the recognized leader in the Travel & Hospitality space. In addition, they have tripled the customer base & grew user traffic over 200X, expanding to become the largest provider of licensable virtual tours library in the world.

Kraus has also pioneered virtual tour use in display advertising & Metaverse content, building a strong agency-based revenue stream. Daniel led the strategy, design, and implementation of the company’s scalable capture pipeline, which proved to be a key enabler to accelerated company growth. In addition, Kraus has built a strong IP Portfolio supporting key products & programs.

Daniel Kraus has completed a professional certificate in quantum computing from the Massachusetts Institute of Technology, a professional certificate in machine learning / artificial intelligence from the same school, and a professional certificate in corporate finance from Columbia Business School. Daniel also has a certificate in FinTech from the Saïd Business School at the University of Oxford, a certificate in leadership from the MIT Sloan School of Management, and a certificate in global market strategy from Aalto University. In addition, they have certificates in product marketing and strategic marketing from the Northwestern University - Kellogg School of Management and The University of Chicago Booth School of Business, respectively. Finally, they have a certificate in Russian language from Lomonosov Moscow State University (MSU).

Ashby Green - CFO, Jordan Raynor - Executive Chairman, and Kait Swanberg - Head of Business Operations report to Daniel Kraus.