Darren Seaton

Channel Head - Retail at Tiger Brands

Darren Seaton is an accomplished professional in the field of sales and account management, currently serving as Channel Head - Retail at Tiger Brands since August 2022, following a role as National Customer Manager in the Grains division. Previous experience includes serving as Channel Head at Kellogg Company and National Key Account Manager for both the Shoprite Group and Spar at Danone. Darren has a strong background in sales execution and account management, including roles at AVI Limited as Area Marketer, Sales Representative, and Merchandiser, as well as experience as a Financial Assistant at Primeserve Outsourcing. Education was completed at HeronBridge College, where a matriculation in Maths and Accounting was achieved.

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