Siphiwe Phiri

Siphiwe Phiri currently serves as a Regional Sales Manager for Tiger Brands, focusing on the FMCG general trade market since September 2023. Prior to this, Siphiwe held various positions including Regional Sales Manager III at Unilever and Regional Sales Manager I at The HEINEKEN Company, with a strong emphasis on both modern and informal retail markets. Experience at Parmalat South Africa included roles ranging from Trainee Regional Sales Manager to Field Sales Manager, overseeing various regions and channels. Siphiwe's career commenced at Smollan, progressing through several sales management and marketing roles over a span of 15 years. Academically, Siphiwe is pursuing a Bachelor's degree in Business Administration with a specialization in Retailing and Retail Operations from Regenesys, complemented by leadership training from GIBS Business School and a certificate in Retail Management from Wholesale & Retail Seta.