Cherylyn Yeo

Cherylyn Yeo possesses extensive experience in sales and market strategy, currently serving as Head of SMB Scaled Business Sales Accelerate and SMB Sales Team Lead at TikTok since June 2022. Prior to this role, Cherylyn held several key positions at Procter & Gamble from June 2016 to May 2022, including Senior Manager, Market Strategy & Planning, and SK-II Singapore Sales Leader. Cherylyn's career trajectory also includes roles at Johnson & Johnson as Brand Associate for the Asia Pacific region and at GSK as Executive. Academically, Cherylyn holds three Bachelor of Business Administration degrees in Marketing from Korea University, Lund University, and the National University of Singapore.