Emma Gribbon

Emma Gribbon is an experienced professional in creator partnerships and training, currently serving as the Creator Partnerships Manager at TikTok since November 2018. In this role, Emma leads acquisition strategy and partner management for top creators, oversees content programs, and negotiates partnership agreements to enhance onboarding and retention. Previously, as a Global Training Manager at Snap Inc., Emma designed and executed product training globally, while also managing training teams and e-commerce social media. Emma's career includes roles at Apple, where expertise in training and customer support was developed, and contributions to productions at POPSUGAR, CBS Radio, and NBCUniversal Media. Emma holds a Bachelor of Arts in Broadcasting and Electronic Communication Arts from San Francisco State University.