Bella Buchanan

Bella Buchanan has extensive experience in the fashion and marketing industries, currently serving in Brand Partnerships at UPPFIRST since March 2023. As the CEO and Founder of WORN, Bella has driven a sustainable retail movement through a re-sale platform focused on curation and community since November 2019. Previous roles include Head Of Marketing at CARAVANA TULUM, where Bella developed strategies to enhance brand awareness, and Founder of the ultimate summer pop-up, which showcased independent sustainable brands. Bella's early career included positions at Galvan London and Nicholas Kirkwood, focusing on marketing and communications, along with experience as a Marketing Coordinator and Buyer at ON Motcomb. Bella began the professional journey as an Assistant Buyer for AlOthman & Tabiat Fashion Co., contributing to buying across diverse categories. Bella holds a Bachelor's Degree in Fashion Business from Istituto Marangoni.