Gareth Cheong

Gareth Cheong is an experienced operations professional currently serving as Operations Team Lead at TikTok since March 2022, where responsibilities include recruiting, training, and managing a team of specialists to enhance operational efficiency. Prior to TikTok, Gareth held positions at Accenture as a Senior Business Process Analyst, and a Business Process Analyst, focusing on resolving advertising issues for a major social media client. Earlier experience includes roles at Genpact as a Process Developer, Apple as an Applecare Advisor, Gain City as a Marketing Executive, and Elush as a Store Supervisor. Gareth began a career in retail at M1 Limited as a Retail Sales Associate after earning a Diploma in Marketing/Marketing Management from Kaplan Singapore. Notable achievements include implementing processes that improved client communication and team efficiency while exceeding performance targets.