Lauren Hall

Lauren Hall is a seasoned professional in digital marketing and social insights, currently serving as the Global Social Insights Lead at TikTok since January 2022. Prior to this role, Lauren was a Lead Instructor at BrainStation, teaching digital marketing skills. As the Social Measurement Lead at PepsiCo, Lauren established a social listening and analytics capability and led a team responsible for real-time data reporting. Before PepsiCo, Lauren held various positions at Anheuser-Busch, managing analytics and social listening for multiple brands and contributing to successful campaigns. Lauren began a career in sports as a professional basketball player in Australia before transitioning to digital marketing, holding a Bachelor of Arts in Communications from William Jewell College.