Nilam Atodaria

Nilam Atodaria currently serves as the Brand Partnerships Manager for Retail and Ecom at TikTok, a role held since January 2025. Prior to this, Nilam was the Director of Global Social Commerce Strategy at Mindshare, focusing on capabilities and solutions for Unilever across worldwide markets. As Global Product Director at both The Goat Agency and GroupM, Nilam contributed to significant developments in the influencer marketing space and global product strategies, respectively. Nilam co-founded Swan, a tech-powered dating service, and was instrumental in building Wearisma from its inception to a global B2B SaaS enterprise. Earlier career experiences include positions at the British Red Cross, The Times, and various parliamentary internships within the European Parliament and UK Parliament.