Sam Hollans

Sam Hollans is a seasoned professional in digital marketing and social media strategy with diverse experience across multiple companies. Currently serving as a TikTok Shop Category Manager for Beauty & Personal Care at TikTok, Sam manages accounts for 22 Men’s Care brands, focusing on revenue growth and strategic consulting. As a social media entrepreneur, Sam built an LLC that amassed over 12 million followers and generated 2 billion organic TikTok views while working with more than 200 clients on Upwork. Previous roles include Creative Strategist at inBeat Agency, Influencer Marketing Coordinator at Semrush, and Digital Marketing Intern at L'Oréal. Sam holds a Bachelor of Arts in Media, Media Advertising from Indiana University Bloomington, obtained in 2024.