Anna Nohrborg

Anna Nohrborg (Stråth) has a diverse work experience in various roles and companies. Anna currently works at Tobii as the Director Insight Services EMEA, leading a team of behavioural experts who combine eye tracking with other methodologies to deliver insights and recommendations to customers. Previously, Anna worked at Sanofi as the Head of Trade Marketing and Insights for the Nordics and Baltics, where they were responsible for brand and category activation with customers, as well as market research and business intelligence. Anna also served as the Country Lead for Consumer Healthcare Norway at Sanofi and was involved in the integration of brands from Boehringer Ingelheim. Prior to that, Anna held positions at Boehringer Ingelheim as the Country Lead for Consumer Healthcare Norway and the Trade Marketing Manager for the Nordics and Sweden. Anna was responsible for developing and executing commercial, marketing, and financial strategies, and was a member of various leadership teams. Anna's earlier experience includes roles as a Shopper Insight Manager and Consumer Insights Manager at Kraft Foods, where they were responsible for shopper and consumer insights across multiple categories and brands. Anna also worked as a Sales Marketing Consultant at Movement Consulting, specializing in strategic consulting for the consumer goods industry, and as a Sales Assistant at Bröderna Cartwright, where they handled product demonstrations and customer service.

Anna Nohrborg (Stråth) completed their MSc in Economics and Business with a focus on Marketing, International Business, and Integrated Economics from the Stockholm School of Economics between 1998 and 2003. In 2001, they also briefly attended emlyon business school for further studies in Marketing and International Business. Prior to that, Anna attended Grennaskolan Riksinternat from 1994 to 1997, although no specific degree or field of study is mentioned.