Connor McCarra

Connor McCarra has a diverse work experience in the field of marketing and customer relationship management. Connor most recently served as the Director of Customer Marketing at TOOLBX, starting in April 2022. Prior to that, they held the position of Marketing Manager at TOOLBX from January 2021 to April 2022. Before joining TOOLBX, Connor worked as the CRM & Marketing Automation Manager at TOOLBX from September 2019 to January 2021.

Before their time at TOOLBX, Connor worked at Game On Media as a CRM Manager, where they delivered millions of emails and SMS through marketing campaigns and optimized automation for key customer segments. Connor also served as a Marketing Automation Specialist at Game On Media, where they developed and executed multi-channel CRM programs and managed email and SMS campaigns using Salesforce Marketing Cloud.

Connor's earlier experience includes working as a Digital Marketing Executive at Electric Ireland, where they implemented cost-saving measures, brought email marketing in-house, and improved email templates resulting in increased click-through rates.

Overall, Connor McCarra has a strong background in customer marketing, CRM, and digital marketing, with a focus on automation and optimization.

Connor McCarra completed their BSc in Marketing, Innovation & Technology from Dublin City University from 2013 to 2017. Prior to that, they attended St. Macartan's College from 2007 to 2012, although no specific degree or field of study is mentioned. Additionally, they obtained several certifications, including UKGC Advertising Codes and Practices, Proceeds of Crime and Anti-Money Laundering / Counter Funding of Terrorism (AML/CFT), General Data Protection Regulation (GDPR), and Google Analytics Individual Qualification from various institutions such as iGaming Academy and Google. The certifications were obtained between 2017 and 2018.